So, the industry is between a rock and a hard place. Print circulation and ad revenue is falling fast, and although the online readership is large and growing, the revenue options are proving tough to exploit.

Improving Engagement

Readers have a strong and loyal relationship with your print version. The key question is, how can you create an online experience that encourages longer dwell times, and better engagement? News content is now often treated as a commodity by users. The challenge is to incentivise your audience to be loyal to the online experience that you provide, and not simply value the information provided. Of course, print and online are two completely different mediums, but translating the level of quality and experience of your print version is vital – even if it takes a very different form. Using content personalisation, social recommendation, and superb interfaces across multiple channels, idio helps you build a stronger relationship with your readers, and increase engagement and retention.

Increasing Profitability

As you transition from a newspaper to a news organisation, digital operations MUST provide profitability. Instead of trying to monetise content, you need to monetise your audience, through a variety of methods. In order to do this, knowing your audience – capturing useful audience data – is vital. This allows targeted advertising, lead generation, and the effective sale of additional products and services. By delivering advertising that is relevant and engaging, and by building a deep record of each reader for lead generation and additional product sales, idio helps you improve the average revenue per reader. In addition, idio can help cut costs, by automatically augmenting content with data from third parties, by aggregating news to supplement your areas of editorial strength, and by identifying the subject areas that are not being read, or providing ROI.

Expanding Reach

Your content, when exposed to the major search engines, social network tools, and through developer APIs, is the biggest marketing tool you have. In addition, reducing the friction that readers feel when wanting to share and redistribute your content helps enormously. idio integrates with the major social platforms to allow instant sharing, recommending, inviting, and widgetising of content, as well as creating a mobile version.

You have a huge amount of quality content. By using idio’s platform, you can exploit it more effectively across multiple delivery channels. To find out more, or to have a chat about how we could help you, drop us an email and we will get right back to you.

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