idio | Magazines

Magazines

Magazines deliver a wonderfully tangible experience. They provide a moment of escapism for like-minded readerships across the world, as well as a passionate and focused community for advertisers. However, in the online world, social networks, blogs and many disparate content sources compete to provide this value, as media becomes fragmented and distributed. As the print business model suffers and audiences demand online content, how can a magazine deliver a quality experience online?

Improving Engagement

It is vital that magazines create an experience which not only stands out, but also delivers a relevant voice in this new media environment. Just as with your print version, the audience must be loyal to the online experience that you provide, rather than simply consuming the information. Using content personalization, social integration, and quality interfaces across multiple channels, idio can help build a stronger relationship with your readers, and increase engagement and retention.

Increasing Profitability

To achieve a profitable online operation, you need to monetise your audience through a variety of methods, instead of trying to monetise content. Knowing your audience – capturing useful audience data – is vital. This allows targeted advertising, lead generation, and the effective sale of additional products and services. By delivering advertising that is relevant and engaging, and by building a deep record of each reader for lead generation and additional product sales, idio helps you improve the average revenue per reader. In addition, idio can help cut costs, by automatically augmenting content with third parties sources, by aggregating news to supplement your areas of editorial strength, and by identifying the subject areas that are not being read.

Expanding Reach

Your content, when exposed to the major search engines, social network tools, and through developer APIs, is the biggest marketing tool you have. And reducing the friction that readers feel when wanting to share and redistribute your content is just as important. idio integrates with the major social platforms to allow instant sharing, recommending, inviting, and widgetising of content, as well as creating a mobile version.

Our Approach

You will probably have come across one of the many digital magazine providers – services that turn PDFs into “page-turn” Flash magazines, which can then be distributed and tracked (see this post for an explanation on how we are fundamentally different). For some publishers, these work well – they certainly cut costs considerably – but should they be the extent of your digital strategy? Probably not.

At idio, we are not trying to be a complete solution to the magazine industry. What are we are doing, however, is providing assistance to magazine publishers where it matters: helping you build better engagement, profitability, and reach.

Whether you are a single title, or a magazine group looking to aggregate titles online, idio’s platform can help you create a dynamic and monetisable online publication. To find out more, or to have a chat about how we could help you, drop us an email and we will get right back to you.