Social media aggregator

Whether you are looking for a more persistent and engaging result from your advertising expenditure, or are considering a full digital custom publishing solution, idio’s platform can help you get your brand message across in a powerful way.

Digital media as a communication channel and social platform has changed the way brands can engage with their audiences. idio helps brands use content to build relationships with potential customers across multiple channels. Digital marketing is not about simply pushing a message. It is much more powerful when it is delivered as a service. This could be a simple content widget, an aggregation of relevant user-generated content, or a full digital custom publication, but common with all these approaches, are two fundamentals: they deliver something of value, and it builds an ongoing, persistent, relationship.

• Engages users with relevant content and brand messaging
• Closely tracks user interactions to improve targeting
• Creates brand value from community platforms and content

idio can help you make sense of the social media landscape, and how you can use quality content and public conversations to promote your brand and build an interested community. Our approach is really a blend of relationship marketing, custom publishing, and social media marketing. So we track data to build effective relationships and to augment your CRM with preference data, we understand the value of content in attracting an interested audience, and we know how to use the social web to gather conversations, carry brand messages, and engage users.

Content widget

Some examples of products we can build with the idio platform are below, and we are also very willing to consult about our areas of specialism.

Content widget

A simple but effective branded widget, which pulls headlines and media based on the user or brand requirements, and is embeddable across all major social platforms. Also can include relevant affiliate links and text advertising.

Social media aggregator

Custom publication: Mobile

A one-page site or widget which displays all relevant Twitter, blog, Flickr, Youtube (and other) buzz about a selected (or pre-selected) topic. This can be particularly useful for festivals, controversial topics, or brandnames.

Digital Custom Publication

A full multi-channel digital custom publication, with original editorial, brand-authored content, licensed sources, and product messaging, which delivers a relevant and engaging rich-media content source to its audience, with social web integration.

To find out more, or to have a chat about how we could help you, drop us an email and we will get right back to you.

The Case for Digital Custom Publising | Time’s Foray into Digital Custom Publishing: Time Mine | Tesco Magazine on top: Custom Publishing is Thriving | A Comparison of Digital Magazine Providers | The Goldmine of Reader Data