We have used the platform to create a personalised music magazine, which delivers a blend of articles, videos, audio, and images, all chosen for each reader based on their tastes.

When you go to the site for the first time, you can choose to tell us your username on one of the many music networks or radio services, such as last.fm, MySpace, or Pandora. If you don’t have an account with any of these, you can simply enter the name of an artist you like.

Based on this data, the platform builds a profile about your music tastes, and then sifts through thousands of articles to create a magazine that you will enjoy. The layouts are designed on-the-fly, so you get an immediate result – in a aesthetically-pleasing format – with inserted advertising, and additional information about the artists mentioned in the articles you are reading. The interface and layouts have been created to suit the young target market of such a music magazine – but these can be changed to suit any audiences sensibilities.

Try it out by going to http://www.idiomag.com