System Modules

The following modules can be used to improve your current content delivery process, or create a entirely new content channel. Although they fit together to form a complete content delivery system, they can be used as separate modules for specific implementations.

thumb_analysis Analysis and Classification
How: idio’s semantic extraction engine aggregates content from various sources (websites, RSS feeds, PDF documents etc), and analyses and auto-tags the articles according to an organic but structured taxonomy.
Benefit: Content is held in its raw format, and is atomised, identifiable, and categorised
   
thumb_augment Content Augmentation
How: Additional content is aggregated from external external sites (including images, video, and articles, and article feeds), relevant external links are identified, and relevant internal content is identified.
Benefit: Raw content is built into a content resource, creating value for the user.
   
thumb_personalise Personalisation
How: idio builds and holds taste data about every user, and idio’s personalisation system gives relevant content to every user based on their taste (with additional filters for content recency, geography, and other attributes). Taste data can be imported from existing profiles on social networks.
Benefit: Relevancy of content improves engagement and retention, and each user’s interactions are tracked to evolve the taste profile, so that content selection improves over time.
   
thumb_monitise Monetisation system
How: Advertising formats and affiliate links are dynamically included within the overall layout of the content. They can be targeted based on the user’s taste, demographics and geographics, or based on the context.
Benefit: The range of engaging formats and targeting system achieves very high advertising engagement and click-through. Also, the user-specific usage data enables powerful lead generation campaigns.