Media consumption habits have changed dramatically in the last 5 years, and new business models for publishers have arisen as old ones have declined. One thing is sure, new content consumption habits require a new method of monetising attention.

idio is built from the perspective that:

1. Content filtering is now vital in any publishing process, and most audiences are already using services such as Digg, Last.fm, and Stumbleupon, to find what they want in a mass of often undifferentiated content. idio allows publishers to personalise the content blend based on the readers’ unique taste.
2. Multiple delivery channels are vital. Readers want to use various methods such as mobile devices, RSS readers, and widgets on social networking platforms to access the content they want.
3. Content must being atomised, aggregated and distributable. Audiences tend to consume content in bite-size chunks. Less people are interested in one viewpoint on a given matter. But they still value quality editorial, and will willingly share and distribute it amongst their network when they find something they like.
4. By delivering what the audience wants, there are valuable content monetisation options.

idio’s platform allows you to to create, distribute, track and monetise your content. It helps you to increase the engagement and retention of your audience, gather powerful usage data, and deliver better results to advertisers.

There is so much more to say. Contact us if you are interested and we can explain all.