Last week I posted an OPML file for those who wanted to follow the discussion around the changing business model of newspapers and magazines as distribution continues moving online. We’ve decided to go one better, and run the feed through a web page for those of you that don’t use a feedreader.
So – just click [...]
Communication over instant messenger tend to be continous and casual, with ebbs and flows, rather than discrete conversations. Wikipedia has changed encyclopedias from being static and authored, to dynamic and crowdsourced, with popular pages usually containing references that are correct up the very day of viewing. Facebook claims to be the biggest media company in [...]
Dan Thornton (ex-Bauer Media) wrote an interesting post recently titled “Is any magazine company leading the way digitally?“, which looked at recent moves in the digital magazine publishing industry as it grapples with the world of online publishing. So in search of a ‘good’ digital magazine strategy, here is what the consumer magazine publishers seem [...]
Business publications have traditionally been very good at building up quality databases about their readership. The closed circulation approach has allowed them to target content and advertising very specifically to readers. When selling additional resources (such as market reports) they have always captured extensive additional data, enabling very effective lead generation and sponsored content insertions. [...]
Ok ok, not the concept, but the actual word… “monetisation”. The whole Web 2.0 movement, and now publishers, repeatedly complain about poor monetisation, or proclaim new monetisation strategies, or compare thoughts on monitising content, or how to monetise users.
Let’s get things straight. All we are talking about is revenue. Plain and simple. Can you imagine [...]
So everyone’s talking about it. And everyone’s “considering” it. And several large publishers have said they will try it (and some already are). Trouble is… in most cases, it just won’t work.
Almost all news, commentary, and opinion is replicable by teams of similar skill. Therefore, it is very difficult to charge for it. And there [...]
The music business has been feeling the pinch from free digital distribution, and in some ways it has felt it earlier than newspapers and magazines. So it’s worth looking there for some ideas on how the whole thing might play out. When it comes to the paid-versus-free content debate, which is currently raging across blogs [...]
This post is long overdue. As so many magazine publishers are seizing on the iPhone as the saviour of their falling-circulation-and-advertising-revenue woes, a roundup of the various magazines using the iPhone is definitely in order.
I have been fairly loose with my definition of “magazine iPhone apps”, and this is because I am unconvinced that simply [...]
