We have been thinking and experimenting a lot recently with news delivery, and I’ve come to the conclusion that Wikipedia has already solved many of the issues of news delivery. Ok, it wouldn’t pass the criteria of the NYT’s design department, but it provides a working reference for how we should look at news interfaces.
Last [...]
Communication over instant messenger tend to be continous and casual, with ebbs and flows, rather than discrete conversations. Wikipedia has changed encyclopedias from being static and authored, to dynamic and crowdsourced, with popular pages usually containing references that are correct up the very day of viewing. Facebook claims to be the biggest media company in [...]
In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]
Several weeks ago, Time announced a personalized print magazine, which mixes content from several Time publications, and delivers a selection to each reader based on their preferences. It was meant to be a five edition series (now extended to six because the first issue contained errors…), and is funded by Lexus to advertise their new [...]
One of the most frequently asked questions we have to field, is how idio differs from the other digital magazine providers. Since there are fundamental differences in our approach and process, I thought I would write a quick post explaining the differences.
The digital magazine providers (such as Ceros, Texterity, Zmags, Nxtbooks, Mymagz, Zinio etc etc [...]
As Dawn Alford, Tesco Magazine’s editor, described in the Independent last week, her publication is now the UK’s top women’s mag with a circulation of 5.65m people. That’s pretty impressive – and congratulations are certainly in order, both for Tesco, and for her and Cedar (the custom pub agency that produces it).
This points to an [...]
Here at idio we are always interested in new ways of monetising content. The recently released service Skimlinks ( from Skimbit founder Alicia Navarro) smooths the affiliate marketing process by turning the normal retailer links found in editorial content into affiliate links automatically.
Most interestingly for us – as we just love to exploit archival content- [...]
