The decline of print media has been explored endlessly. Everyone is agreed that the traditional business model is broken. And most people agree that there is no silver bullet which will solve the problems facing publishers in this new environment.
To summarise the new reality:
Print circulation is declining across the board, and in many cases will [...]
The music business has been feeling the pinch from free digital distribution, and in some ways it has felt it earlier than newspapers and magazines. So it’s worth looking there for some ideas on how the whole thing might play out. When it comes to the paid-versus-free content debate, which is currently raging across blogs [...]
In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]
Several weeks ago, Time announced a personalized print magazine, which mixes content from several Time publications, and delivers a selection to each reader based on their preferences. It was meant to be a five edition series (now extended to six because the first issue contained errors…), and is funded by Lexus to advertise their new [...]
As Dawn Alford, Tesco Magazine’s editor, described in the Independent last week, her publication is now the UK’s top women’s mag with a circulation of 5.65m people. That’s pretty impressive – and congratulations are certainly in order, both for Tesco, and for her and Cedar (the custom pub agency that produces it).
This points to an [...]
