The decline of print media has been explored endlessly. Everyone is agreed that the traditional business model is broken. And most people agree that there is no silver bullet which will solve the problems facing publishers in this new environment.
To summarise the new reality:
Print circulation is declining across the board, and in many cases will [...]
Standard display advertising generally does not work well. It provides the majority of revenue for most of the top-100 sites, but doesn’t serve advertisers, publisers, or consumers particularly effectively. From an advertiser perspective, interaction rates are generally very low, partially because of irrelevant positioning and poor creative, but mainly because standard formats separate off advertising into boxes [...]
Yesterday leading mobile blog Mobile Industry Review announced it is to stop providing it’s content for free to readers and instead charge for access.
One company has bought our entire output exclusively, on-going. We are, in effect, becoming a private research company.
Our new client is unwilling to subsidise our existing audience of readers (300-400k last [...]
