So everyone’s talking about it. And everyone’s “considering” it. And several large publishers have said they will try it (and some already are). Trouble is… in most cases, it just won’t work.
Almost all news, commentary, and opinion is replicable by teams of similar skill. Therefore, it is very difficult to charge for it. And there [...]
The music business has been feeling the pinch from free digital distribution, and in some ways it has felt it earlier than newspapers and magazines. So it’s worth looking there for some ideas on how the whole thing might play out. When it comes to the paid-versus-free content debate, which is currently raging across blogs [...]
This post is long overdue. As so many magazine publishers are seizing on the iPhone as the saviour of their falling-circulation-and-advertising-revenue woes, a roundup of the various magazines using the iPhone is definitely in order.
I have been fairly loose with my definition of “magazine iPhone apps”, and this is because I am unconvinced that simply [...]
Everyone is weighing in on whats wrong with the publishing business model. Several potential solutions are being proposed, but all of them require a significant cutting of content-creation costs – especially investigative journalism. And yet everyone values the journalistic fact-checking and dirt-digging that keeps business leaders, organisations and government in check.
So, why not try to [...]
In a market where publishers are being hit hard, and advertisers are slashing budgets, one area remains strong: custom publishing. As illustrated above, the APA estimates that custom publications engage the reader for 25 minutes (as opposed to 5 seconds for online advertising, 8 seconds for outdoor advertising, 20 seconds for radio spots, and 30 [...]
