NMK event: What Happens to Magazines?

February 23, 2009 No comments yet

On March 3rd I am on a panel of speakers at an event called “What happens to Magazines?” run by NMK. If you want to know more, the details are here. It should be good fun, with other panel including people from Incisive, Shiny Media, and Future.
If you are around, please feel free to come [...]

Presenting content online: where digital editions fail

February 22, 2009 1 comment

Over the last few years, there has been a massive uptake of digital editions by magazine publishers. The primary reason is that megabytes are cheaper to produce and deliver than print magazines, and in this current environment, cost saving is certainly not a goal to be sneered at. Many publishers have success stories of digital [...]

Using affiliate marketing to monetise archival content

February 22, 2009 No comments yet

Here at idio we are always interested in new ways of monetising content. The recently released service Skimlinks ( from Skimbit founder Alicia Navarro) smooths the affiliate marketing process by turning the normal retailer links found in editorial content into affiliate links automatically.
Most interestingly for us – as we just love to exploit archival content- [...]

A blog for our publishing platform

February 18, 2009 No comments yet

So why did we set up this site…
Well idiomag.com has been running for 2.5 years now, and we have been blogging during most of that time at http://blog.idiomag.com. For the last four months, we have started talking to major publishers and brands, who are interested in licensing our platform for use with their own content [...]