idio is a digital publishing platform that helps you improve engagement, revenue, and reach by delivering content that is personalized, trackable, and social.

Back

A quick intro… and welcome!

We have been snowed under doing some awesome work for major brands and media companies, and haven’t had time to update this site… But if you are coming here from the lovely article on eMedia Vitals that referenced our work, thanks! We can help you do stuff like:

  • Intelligent content recommendations
  • Personalised email alerts for each reader
  • Dynamic menu bars based on trending topics
  • Content aggregation and analysis

Do check out the site, but it’s probably best if you just email us, asking for our publisher or brand brochure.

Preview - A quick intro… and welcome!

Making online publishing work

Whether you are a newspaper, magazine, or consumer brand, idio can help you deliver a quality and relevant experience that increases the value of your online efforts. idio publishes multi-platform content channels,  that:

  • Improve relevance – with personalization
  • Increase loyalty – with an engaging experience
  • Extending reach – through social web integration
  • Increase revenue – using multiple methods

For more, flick through the slides on this page, read about how it can work for you, and contact us with questions or comments.

Preview - Making online publishing work

Publishers

Whether you are a single title, or a large publishing group, idio can help you make sense of the new business reality: media is fragmented, distributed, and has an uncertain business model. We focus on helping you create an online experience which:

  • Builds reader loyalty
  • Leverages the social web
  • Provides powerful revenue streams

For more information, read our Newspapers or Magazines page, or have a look at some of our recent blog posts.

Preview - Publishers

Brands

idio helps brands use content to engage their audiences across digital channels. This can range from a simple but effective branded widget, which pulls headlines and media based on the user or brand requirements, to a full digital custom publication.

By taking a relationship marketing approach, idio:

  • Engages users with relevant content and brand messaging
  • Closely tracks user interactions to improve targeting
  • Augments the brand’s CRM with preference data

To find out more, read our Brands page, or have a look at some recent blog posts that we have written:

The Case for Digital Custom Publising | Time’s Foray into Digital Custom Publishing: Time Mine | Tesco Magazine on top: Custom Publishing is Thriving | A Comparison of Digital Magazine Providers


Our Technology

Although we prefer to focus on the benefits that idio can bring, we are more than happy to discuss the technology we use to deliver these benefits. From our LAMP architecture and scalable cloud-server deployments, to our semantic extraction engine, personalization system, and aggregation technology, just drop us an email or call, and we can chat about the details. We also have a platform-agnostic delivery system, which intelligently renders content for digital magazines, websites, mobile sites/apps, widgets, emails, and even print (using HP’s MagCloud).

We support the data portability approach to attention data, and use APML files to describe each user’s tastes. We like openess, build on top of many open APIs, and can create Content APIs for clients as part of the idio platform. We love usability and standards-compliance, and work within known guidelines when possible. We love Fair Trade organic coffee, and use it to power the development of most aspects of idio’s platform.

For more information, have a look at our Technology page.


What we think

On our blog, we regularly wax lyrical about the issues facing publishers and brands online, as well as taking a closer look at the solutions that are being tried by various parties. Here are a selection of our most popular posts for your perusal.

The New Publishing Business Model
A Comparison of Digital Magazine Providers
The Newspaper Economic Action Plan: A Sense Check
The secret to the paid content business model?
Top Magazine iPhone Apps
The Case for Digital Custom Publising
Time’s Foray into Digital Custom Publishing: Time Mine

Preview - What we think

Forward

The Future of Publishing

idio is "the point when the Web 2.0 and print publishing worlds collide" and "a sign of things to come and an important look into the future."

- Tech Digest & TechCrunch

Recent Posts

How it Works